About Interbrand

Interbrand has been a world leading brand consultancy for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.

In collaboration with the world’s leading brands, Interbrand’s global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, Interbrand helps clients strengthen their brands on an ongoing basis – its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Interbrand is a part of Omnicom’s Brand Consulting Group that sits in the Communications Consulting Network.

January 24, 2023, New York —The Interbrand New York office, Interbrand’s HQ, announces senior promotions. Andrew Miller, Executive Strategy Director and business unit lead, has been named Chief Growth Officer. Daniella Giavina-Bianchi, Executive Strategy Director, has been named Chief Strategy Officer and will continue her business unit leadership role. Miller and Giavina-Bianchi continue to be part of the New York Executive Leadership team and report to Daniel Binns, CEO Interbrand New York.

Interbrand New York has a Portfolio structure; effectively separate business units within the larger firm who have dedicated teams servicing clients across all disciplines – including creative, strategy, analytics, verbal and client management. With more than 30% revenue growth in 2022, Interbrand New York has grown to accommodate a fourth portfolio of 20 people.

Penelope (Penny) Davis, Executive Director, Verbal Identity increases her role to co-lead the new business unit and adds Portfolio Lead to her title. Mike Knaggs, Executive Creative Director, expands his role to co-lead the business unit with Davis and adds Portfolio Lead to his title. Davis and Knaggs, who have both been with Interbrand NY for over 15 years, now join the New York Executive Management Team and as such report to Holmfridur Hardardottir, Executive Director and Chief Operating Officer.

Andrew Stewart, Executive Director, Strategy, adds Portfolio Lead to his title and takes on the position vacated by Miller. Stewart also joins the Executive Management Team reporting to Hardardottir.

“2022 was a great year where we saw much success and growth across our business,” said Daniel Binns, CEO Interbrand North America and Global Chief Growth Officer. “It gives me great pleasure to be able to recognize teammates who have been with Interbrand for many years and to support their continued growth and development. I’m delighted to be able to announce these promotions and have Mike, Penny and Andrew join our already strong leadership team.”

“All of the promotions are so deserved,” Binns said. “Each of my colleagues have demonstrated that they are exceptional client advisors, brand experts and people leaders.”

Interbrand New York partners with over 50 of the world’s best known brands to deliver what the company calls ‘Iconic Moves’ – defined as bold steps brands take to leap ahead of customer expectation and drive competitive advantage. Headquartered in New York, Interbrand also has offices in Cologne, London, Madrid, Milan, Mumbai, Sao Paulo, Seoul, Shanghai, Sydney and Tokyo.

About Interbrand

Interbrand Group is made up of Interbrand, the world’s leading brand consultancy, and C Space, the global customer agency.

Interbrand have been a world leading brand consultancy, for over 45 years – having pioneers iconic work and forged many of the brand building tools that are commonplace across the industry today.

We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves.

In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Interbrand is a part of the Omnicom Group (NYSE:OMC)

Tuesday 21st June 2022, New York: Interbrand, the world’s leading brand consultancy, today launched its 2022 Breakthrough Brands Report – with Web3, Climate Tech and boutique health brands set to go mainstream.

The influential Breakthrough Brands Report reveals the 30 innovative brands that are set to disrupt the US market. This is the 5th edition of the report, which has a track record of successfully identifying game-changing challenger brands before they become household names. Previous years’ Breakthrough Brands have included Miro and Athletic Brewing (2021), A24 and Maven Clinic (2020), Square and Slack (2017), and Sweetgreen and Headspace (2016), all of which have seen exponential growth since being featured in Interbrand’s previous reports.

This year’s report is focused on the areas of innovation that will define the next decade – a new internet infrastructure, software solutions for the climate crisis, and high-growth challengers shaking up the healthcare system. The brands in these areas are arriving amid a paradigm shift – in research conducted by Interbrand and Vox Media, 58% of the US population believes private individuals like Elon Musk will have more impact on society over the next 10 years than scientists, politicians, or financial institutions.

The brands included in this year’s report span a range of fast-growing industries, including celebrity-led cannabis brands (Houseplant and Monogram), women’s health (Tia and Kindbody), blockchain (Mythical Games, Bored Ape Yacht Club and MoonPay), and Climate Tech (Watershed, Arcadia and Pachama). More than 50% of 2022’s Breakthrough Brands have founders or C-suite members who are women or people of color.

According to quantitative research conducted in partnership with Vox Media, 69% of the US population believes COVID has accelerated the adoption of new technologies. In this time of rapid cultural change and questioning of institutions, there is momentum to create the structural changes that will define the next decade.

The three emerging topics from this year’s Breakthrough Brands report are:

• The next generation of the internet: As Web3 is coming of age, blockchain-based companies are moving into new avenues such as NFTs and decentralized autonomous organizations. Brands using blockchain technology are creating the foundation for a more decentralized internet. Polygon, Chainalysis and MoonPay are building the infrastructure to enable more consumers and businesses to use blockchain technologies.
• Carbon measurement fueling accountability: The conversation around climate change is becoming more focused on measurable action for decarbonization and how we can become net-zero by 2050. Brands including Watershed, Planet Labs, and Doconomy are supporting businesses to reach their climate goals.
• Rebuilding the healthcare industry: Decades of the ‘one-size-fits-all’ approach in healthcare are being confronted by the brands that have recognized the benefits of targeting specific segments. Brands such as Folx Health, Thirty Madison, and Kindbody are reimagining the experience for different demographics that have previously been overlooked while driving accessibility and reducing costs.

Aleksander Leonard Larsen, Co-founder and COO at Axie Infinity, said: “At Axie Infinity, we are more than a brand, we are a digital nation with a diverse group of global citizens, a real economy, and a world full of engaging and fun experiences. Being recognized by Interbrand as one of this year’s Breakthrough Brands is truly an honor and a testament to what we are building. We look forward to continuing to push the boundaries when it comes to innovation in the web3 space and community building.”

Michael Mohr, Co-Founder and CEO at Houseplant, said: “As the legal cannabis industry began to develop, we recognized that there was a void in the market for beautiful, thoughtfully designed and useful homewares for people who enjoy cannabis or a cannabis-friendly lifestyle. Houseplant came to life to meet these needs and enhance the lives of this growing national consumer base. We are honored to be recognized by Interbrand as a 2022 Breakthrough Brand for our innovative approach and success to date in this new and quickly evolving category. As individuals and as a company, we recognize our position of privilege and are committed to changing the unjust racist cannabis laws that still exist today and to creating a more diverse and equitable industry.”

Daniel Binns, CEO, Interbrand New York, said: “After another year with many uncertainties being faced by businesses, we see genuine hope in so many innovative brands emerging across a range of sectors. We’re expecting to see these brands continue to achieve impressive growth and become key disruptors within the US market.”

Naeiri Zargarian, Strategy Director at Interbrand New York, said: “It’s all about systems change – whether it is to decentralize the internet, demystify healthcare, or decarbonize the planet, a new generation of brands is leveraging the learnings of the past decade to lay the groundwork for the next one.”

The selection process of Interbrand’s Breakthrough Brands 2022 report involved analyzing over 300 brands gathered by internal (across Interbrand Global offices) and external nominations (via a submission form on Interbrand’s website and direct messages on social media). Brand audits were conducted by Interbrand analysts across a number of disciplines including social media data, investment data and key insights.

Interbrand expanded its number of “Human Truths” metrics this year to include Diversity, Equity, and Inclusion (DE&I), Accessibility, and Sustainability. To conduct its analysis, Interbrand partnered with Infegy Atlas, Vox Media, and Circus.

The full report can be downloaded, here: Breakthrough Brands 2022

Interbrand’s Breakthrough Brands 2022:

100 Thieves – Esports hype brand

Arcadia – API-based energy measurement

Axie Infinity – Play-to-earn gaming

Boom Supersonic – Bringing back supersonic flight

Bored Ape Yacht Club – Blockbuster NFT community

Chainalysis – Blockchain compliance

Daring Foods – Plant-based chicken

Doconomy – Financially incentivized decarbonization

Eat Just – High fidelity vegan eggs

Figment – Blockchain infrastructure and services

Folx Health – Healthcare for LGBTQIA+

Houseplant – Mid-century cannabis lifestyle products

JuneShine – Hard kombucha

Kindbody – End-to-end fertility care

Masterworks – Art investment platform

Monogram – Jay-Z’s cannabis brand

MoonPay – Payments infrastructure for crypto

Mythical Games – Blockchain-based gaming studio

Nomi Health – Streamlining healthcare operations

OpenSea – NFT marketplace

Pachama – Forest-centric carbon accounting

PARK – Social impact sports brand

Planet Labs – Satellite imaging to track climate change

Polygon – Ethereum scaling infrastructure

Thirty Madison – House of brands focused on chronic conditions

Tia – Holistic and digital-first women’s healthcare

Too Good To Go – Creating a circular food economy

Watershed – Holistic carbon measurement for businesses

Whatnot – Livestream auctions

YouthForia – TikTok approved clean beauty

Methodology:

Interbrand’s 2022 Breakthrough Brands is the result of a rigorous and comprehensive evaluation of today’s most progressive and innovative brands. The list is composed of 30 brands that best exemplify our tenets of brand growth: understanding human truths, creating exceptional brand experiences, and delivering superior business results.

Our selection process involved analyzing over 300 brands gathered by both internal (across Interbrand Global offices) and external nominations (utilizing a submission form on our website and direct messages on our social media accounts). Candidates had to have a significant US presence and were selected based on their perceived disruption of cultural or category norms, ability to draw media attention, and financial growth. Inputs to the analytical model included: brand audits conducted by Interbrand analysts across disciplines, social media data gathered in partnership with Infegy Atlas (a social media listening company) as well as Relative Insight (digital footprint analysis tool), and key insights from Vox Media (a global independent media company) and the Circus (an insight and data consultancy).

To evaluate the “Brand Experiences” metric, audits were conducted by 30+ cross-discipline Interbrand staff, determining the brand’s ability to execute a holistic and innovative brand experience that includes visual and verbal identity, user interface design, buying experience, and more. Multi-sensory audits were shared with all voting members.

In addition to the Love and Trust metrics from the 2021 Breakthrough Brands report, we increased the number of “Human Truths” metrics to five by including Diversity, Equity, and Inclusion (DE&I), Accessibility, and Sustainability this year. We partnered with Infegy Atlas to examine the combination of key performance indicators of companies and their year-over-year comparison in the share of total volume and year-over-year growth. To deepen our understanding of customer shifts, we partnered with Vox Media and Circus to conduct a custom quantitative study which was in field in May 2022.

About The Interbrand Group

Interbrand Group is made up of Interbrand, the world’s leading brand consultancy, and C Space, the global customer agency.

Interbrand have been a world leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.

We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves.

In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Interbrand is a part of the Omnicom Group (NYSE:OMC). For more information, please visit www.interbrand.com

New York, (September 21, 2021) – Interbrand, the world’s leading brand consultancy, has won 17 accolades in the prestigious Red Dot Design 2021 Award competition. The wins include two Red Dot: Best of the Best awards for the corporate design and identity of Peace One Day, as well as for Truist’s typography.

“I am very proud that 17 shining examples of our work were recognized in the Red Dot Awards 2021 competition. With the wins coming from brands in travel and hospitality to technology and investment, we are seeing that brands in traditional sectors are diversifying to wider arenas to create greater differentiation and relevance. Congratulations to our New York, São Paulo, Tokyo, Seoul and London teams,” said Interbrand Global Chief Creative Officer Andy Payne.

Since 2002, a total of 62 awards have been granted to Interbrand – 57 Red Dots and five Red Dot: Best of the Best distinctions. From strategy to implementation, Interbrand guides major brands effectively through Iconic Moves, which change perspectives and promote corporate growth. These outstanding successes, proved why Interbrand won the honorary title Red Dot: Agency of the Year 2020.

Red Dot is internationally recognized as one of the most sought-after seals of quality for excellence in design. The Red Dot: Best of the Best award is granted only to projects with the highest quality of design and creativity. The 2021 winners will be published on www.red-dot.org on November 12, 2021.

The 17 wins featured:

Best of the Best

Peace One Day: A New Symbol of Hope

Corporate Design & Identity

Interbrand New York created a new logo and visual identity with the aim of reinventing the universal symbol of peace. The new logo is a 21^st evolution of the globally recognized peace symbol, reworked to remove a slice of the original motif. The new visual and verbal identity system renewed the organization’s commitment of peace to all, and to become an even more recognizable and actionable movement. 

Truist: Trio Typeface

Typography

Truist aims to make impact by leading with purpose and delivering a financial experience that balances personal touch and advanced technology. Our team in New York worked with them to define this new brand—its strategy, story, name, and identity. Truist Trio, the proprietary typeface, rounds out the toolkit for the new brand. It was designed to be fluid and intuitive to read, with a bit of the expressive flair and warmth that define the brand.

Red Dot Awards

Truist Wealth: The Art of Design

Illustrations

Truist Wealth is the wealth management business of Truist Financial, the organization created from the recent merger between BB&T and SunTrust. Interbrand New York drew inspiration from the luxury and fashion spaces, who use art to evoke an experience, by developing an identity centered on custom artwork that could resonate with clients across ages, life stages, and industries. The glass look evokes the idea of seeing clearly through the complex to give a feeling of what clients can expect from Truist Wealth.

Truist: Touch and Tech

Corporate Design & Identity

Truist, the merger of SunTrust and BB&T banks, had ambitions to make financial services better. To do it, they needed an identity that was both trustworthy and visionary. The identity is focused on how Truist leads with purpose and delivers a financial experience balancing personal touch and advanced technology.

NielsenIQ: Illuminating Insights

Brand Design & Identity

“The price of light is less than the cost of darkness.” These words of founder A.C. Nielsen inspired the concept at the heart of the new NielsenIQ brand. Interbrand New York created an identity centered on a juxtaposition of light and dark to evoke the way the spin-off company illuminates the truth in data.

OnePlus 

Brand Design & Identity

OnePlus had reached cult-brand status among media outlets and the tech community. Their next biggest ambition? To break through in the US market. Interbrand New York partnered with them to create a truly global brand, recognizing that with the commoditization of the mobile industry, it was an opportune moment for a brand-led company to break through

Casey’s

Corporate Design & Identity 

Casey’s is a much-loved mid-western gas station chain that sits at the heart of the communities they serve. Interbrand New York’s role was to carefully update the brand to bring it in line with the new products and experiences that Casey’s now offers, while retaining its unique heritage.

LSEG

Corporate Design & Identity 

When the London Stock Exchange Group acquired Refinitiv in 2020, it was a move that reshaped the industry and heralded the future of finance. Harnessing trust and open innovation, our team in New York drew equally from the two legacy brands, and created a compelling new identity for LSEG.

Connectivity Standards Alliance

Typography

CSA’s role is as a connector of ideas and people in the technology industry. It’s a place to share thoughts, speak to peers and grow important bridges between individuals and companies. To represent that spirit, we created the font ‘Assemble’, which has 127 unique ligatures that join specific characters together, instantly turning any headline copy into a simple, but powerful branded moment.

Connectivity Standards Alliance

Brand Design & Identity

Interbrand New York’s challenge was to create a new brand that could represent the Zigbee Alliance as the foundation and future of the IoT and as an organization with far greater reach and responsibility, enabling collaboration and innovation across the industry. Descriptive and rooted in “Connectivity,” the name positions the brand as caretakers of multiple standards.

Matter

Brand Design & Identity

Interbrand New York created the brand’s name, symbol and identity for Matter, a mark which seeks to clarify the interoperability of devices for the Internet of Things (IoT) and is likely to become as familiar as Bluetooth or Wi-Fi.

Cobras Brasil XV

Brands & Communication Design 

Collaboration was fundamental throughout the construction process of the Cobras project, Brasil Rugby’s franchise at SLAR (Súper Liga Americana de Rugby). From the beginning, the challenge went far beyond a match or a uniform. The ambition was to transform Rugby into the new passion of Brazilians. And, to turn this game around, we internalized that this brand, far beyond the sport, is part of a lifestyle.

Explora

Brands & Communication Design

Explora was born from an impulse: to discover the marvels of the remotest territories in the world. With a new strategy that sheds new light onto exploration, the brand proves that outdoors is not the only setting for such activity. And so, the very definition of exploration has evolved, now including gastronomy, content, rituals, and many other factors involved in the whole experience, leading to a complete review of the brand’s journey and signatures.

Ryukoku University: Less Me, More We 

Brand Design & Identity

Though Ryukoku University (Kyoto, Japan) had grown into a vibrant, international Buddhist institution, it struggled to communicate its relevance to tackling modern problems. With the concept “Less Me, More We”, we created provocative statements in bold, minimalist designs that suggest a sense of responsibility and urgency. We placed Ryukoku’s logo on the boundary line of each design, showing how the University is committed to providing active answers to today’s challenges.

SENSODYNE: Signature Signpost

Brands & Communication Design      

Leading the sensitivity category, Sensodyne is a solution brand that needed to extend beyond just fixing. Sensodyne wanted to embrace all sensitivity pain avoiders and invite them to enjoy life again without sensitivity. The graphics evolved to introduce a bold new signature ‘S’ signaling relief and optimism. Moving towards a more daily, approachable, sensorial and importantly reassuring brand story.

Teum: Between ordinary and extraordinary

Brand Design & Identity

LG U+, one of the largest telco companies in South Korea, opened a new cultural complex called “Teum”, a Korean word that has a physical and conceptual meaning as a gap, or break. True to its name, this cultural space presents an unfamiliar, unique space in between our repetitive lives, providing activities and contents that suit various people and their tastes. By demonstrating the brand in a fun and creative manner, Teum maximizes its design identity by bringing out the customers’ curiosity.

Dare to achieve Genome & Company

Corporate Design & Identity

Genome & Company is one of the few companies in the world that develops microbiome-based immunotherapy. They needed to establish a clear brand identity to facilitate internal and external communication and enhance competitiveness. Inspired by the organic form of the strains, our team in Seoul created a world where microbiomes can be more approachable to ordinary people in an artistic matter.

Brands like Greenwood Bank, Omsom and BREAD Beauty Supply are changing the conversations and improving representation.

Taboos are becoming mainstream thanks to brands like Starface, Megababe and Frida Mom.

Brands including Athletic Brewing, Miro and ATAI Life Sciences are poised for aggressive growth.

New York: Interbrand – The world’s leading brand consultancy – today launched its “2021 Breakthrough Brands” report – searching for the next generation of icons, and unveiling this year’s 30 brands set to revolutionize the US market.

From mobile banking developed specifically for Black and Latinx customers (Greenwood Bank) and mental health treatments (ATAI Life Sciences) to secure messaging services (Signal) and plant-derived coatings for produce (Apeel), Interbrand predicts these challenger brands have got what it takes to become household names.

This year’s Breakthrough Brands cohorts follow in the footsteps of A24, Oatly!, Snowflake (2020), Instacart, Slack (2017), Square and Glossier (2016) tipped for success in Interbrand’s previous reports.

The brands also reflect the broader context of a tumultuous year, with businesses required to experiment and be resilient in response to a global pandemic, social justice movements and a highly contentious election cycle. These growth-stage companies have a new set of challenges to contend with as we enter a ‘new reality’ post-pandemic.

Five themes of innovation emerge from the 2021 Breakthrough Brands:

Power in Representation: The impact and momentum of Black Lives Matter has had ripple effects on the corporate world and given momentum behind companies who focus on increasing representation and diversity in different categories. Brands like Greenwood Bank, Omsom, SpringHill Company and Bread Beauty Supply are changing the conversations around how these communities are spoken to, represented, and empowered. 

Flipping the Focus on Preventative Health: Even in spite of Covid, new brands and technologies are democratizing healthcare – making monitoring and diagnostics available to those on lower incomes, with less comprehensive insurance and the time-poor. Healthy.io, Butterfly Network and Owlet are key to fixing this critical aspect of the healthcare lifecycle, helping lift the pressure and impact on the entire healthcare system.

Tackling Taboos: A long time in the making (Thinx is a 2016 Breakthrough Brands alumni), we are seeing an explosion of brands in the personal care space bring empowerment and acceptance of our very human issues. With the likes of Starface, Megababe and Frida Mom, taboos have never been more mainstream.

Easing Parenthood Anxieties: Thanks to Covid, the lack of intergenerational networks providing support and wisdom means millennial parents feel like they are alone in this new phase. Young start-ups including Frida Mom, Owlet and Lovevery are taking on this role, helping navigate this vulnerable transition into parenthood and providing reassurance throughout childhood.

Gaming Everything: Gaming is no longer a stereotyped, niche activity – it is bleeding into different industries and impacting the design aesthetic of brands. We are seeing playful characters, 3D illustrations, and immersive brand worlds, from Discord and Dapper Lab’s ‘gamification’ of communication and blockchain respectively, to Zwift’s game-like landscapes and Revolut’s graphics and brand identity.

Daniel Binns, CEO, Interbrand New York, said: “We are thrilled to be unveiling Interbrand’s 2021 Breakthrough Brands. Following a tumultuous year for business across most sectors, this year’s brands really are something special. In increasingly difficult circumstances, these brands have launched, pivoted, survived, and even thrived. They are more than ready to follow in the footsteps of the Breakthrough Brands alumni.”

Naeiri Zargarian, Associate Strategy Director at Interbrand New York said: “This new class of Breakthrough Brands give an indication of the themes that will shape a post-pandemic world. The past year surfaced cultural tensions that will continue to be opportunities for brands and institutions; the realities of modern parenthood, inclusivity, and representation across categories and a willingness to tackle historically taboo topics.”

Interbrand’s Breakthrough Brands 2021 reportis compiled via qualitative and quantitative research tools, including analysis of social listening data (gathered in partnership with Infegy, C Space) and investment data (gathered by Apollo, with consultation from Blackstone Growth).

Interbrand has selected the 30 companies that best exemplify brand growth from a list of over 400. Brands were selected against three core criteria: understanding human truths (with key indicators including social post volume and growth), creating exceptional brand experiences (brands that answer unmet consumer needs) and delivering superior brand economics.

The full report can be downloaded, here: https://interbrand.com/new-york/breakthrough-brands/

About The Interbrand Group

Interbrand Group is made up of Interbrand, the world’s leading brand consultancy, and C Space, the global customer agency.

Interbrand have been a world leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.

We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves.

In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Interbrand is a part of the Omnicom Group (NYSE:OMC). For more information, please visit www-interbrand-staging.azurewebsites.net