The new identity is a reflection of the brands focus on consumer privacy and building the World’s Largest Community of Trust – Conceptualized by Interbrand

Bengaluru, 20, September, 2023: Truecaller, the world’s global communications platform unveils its new corporate brand identity with a redesigned brand logo and App icon. The new look and feel of the brand with a refreshed app icon reflects the essence of the Truecaller brand, making it much more distinctive which will be instantly recognizable anywhere. Interbrand, the world’s leading brand consultancy and Truecaller have conceptualised this together to create a governing idea and key insight that addresses people’s desire for clarity, confidence, freedom, and fulfilment.

The new brand identity is created with an intent to serve as an enabler and help drive a change for the users who are prone to vulnerabilities and increasing scams in the digital space. The tone of voice and colors of the redesign reflect the personality of the brand – trustworthy, straightforward and approachable as we strive to put the power back into the hands of the people to have more control over their life with safe communication.

“Today when brands are going out of their way to find their ‘purpose’, we don’t take lightly that we have purpose built into the core of our business. When we empower our users to take the right call, they in turn empower millions more by marking out fraud and spam calls. This flywheel of trust, powered by our 356-million strong global community, helps make communication a little safer every day. Our new positioning and brand identity is a reflection of this empowerment and trust.” said Ashwani Sinha, Vice President, Global Brand at Truecaller

Talking about the new identity, Ashish Mishra, CEO, Interbrand India & South Asia, said “Brands are increasingly being built on new acts of leadership. In areas which concern the world and its people most. We found an opportunity in the pervasive disinformation that plagues our times. Truecaller perhaps is the best placed brand in the world to lead the empowerment of people, businesses, and communities through true information. Under this larger ambit of nobility laced with a touch of activism, lie the more tangible step ups of recognizability and smooth experience. A signature design system and UX audit to identify the experience gaps helped deliver these within the rebrand.”

Contact

Neeti Nayak 

neeti.nayak@interbrand.com 

+91 8080045879 

About Truecaller

Truecaller (TRUE B) is the leading global platform for verifying contacts and blocking unwanted communication. We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for more than 356 million active users, with more than a billion downloads since launch and around 50 billion unwanted calls identified and blocked in 2021. Headquartered in Stockholm since 2009, we are a co-founder-led, entrepreneurial company, with a highly experienced management team. Truecaller has been listed on Nasdaq Stockholm since 8 October 2021. For more information, please visit corporate.truecaller.com

About Interbrand

Interbrand has been a world leading brand consultancy for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.

In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Interbrand is a part of Omnicom’s Brand Consulting Group that sits in the Communications Consulting Network.

• First time the total value of the table has surpassed the US$ 100 billion mark
• The top three brands alone account for 46% of the total value of the top ten brands
• The total brand value of the top ten brands exceeds the combined value of the remaining 40 brands on the list
• FMCG sector demonstrated highest growth with a CAGR of 25%, followed by Home Building & Infrastructure at 17%, and Technology at 14% are the fastest-growing sectors over the last ten years
• The technology sector has overtaken diversified industries as the leading contributor to the total table value over the last decade

Mumbai, 30 May, 2023: Interbrand, the world’s leading brand consultancy, proudly presents the eagerly awaited list of India’s top 50 most valuable brands. The unveiling event took place in Mumbai, with Rajashree R, Chief Marketing Officer, TCS, joining Gonzalo Brujo, Global CEO, Interbrand, as keynote speaker.  

Celebrating its 10th year, the Best Indian Brands report has become a definitive guide to the nation’s brand landscape since its inaugural publication in 2014. This year’s edition showcases remarkable growth, with a total list value of INR 8,310,057 million (US$ 100 billion), marking a significant 167% increase over the past decade. Notably, this is the first time the total value of the table has surpassed the US$ 100 billion mark. 

The rankings for 2023 reveal the following brands as the frontrunners: 

The top three brands alone account for a staggering 46% of the total value of the top ten brands. Additionally, the top five brands collectively contribute 40% to the overall value of the table. This year marks a historic moment, as three technology brands secure positions in the top five for the first time in the past decade. The top ten brands in the table have achieved remarkable scores across three of Interbrand’s Brand Strength Factors: Trust, Distinctiveness, and Empathy. 

The total brand value of the top ten brands, amounting to INR 4,949,920 million, exceeds the combined value of the remaining 40 brands on the list, which amounts to INR 3,360,137 million.  

Examining the fastest-growing sectors over the last ten years, FMCG demonstrates an impressive Compound Annual Growth Rate (CAGR) of 25%, followed by Home Building & Infrastructure at 17%, and Technology at 14%. 

Highlighting the top ten fastest-growing brands over the past decade: 

The technology sector has overtaken diversified industries as the leading contributor to the total table value over the last decade. 

The Home Building & Infrastructure sector has experienced remarkable growth, surging from INR 69 billion to INR 344 billion, closely followed by Technology, which expanded from INR 693 billion to INR 2.5 trillion in the past ten years. 

While the Financial Services sector still boasts the highest number of brands with nine representatives in the table, the Home Building & Infrastructure sector has witnessed the most significant rise, with seven brands entering the list since 2014. 

 
Said Ashish Mishra, CEO, Interbrand India & South Asia, “This year’s Best Indian Brands event highlights the remarkable concentration of brand value among the top three and top five brands, demonstrating their strong impact on the overall landscape. It is an extraordinary moment to witness the ascent of technology brands, securing prominent positions in the top five after a decade. The exceptional performance of the top ten brands, particularly in the Brand Strength Factors of Direction, Coherence, and Trust, underscores their strategic focus and ability to build lasting connections. With a total brand value surpassing the combined value of the remaining 40 brands, these leaders exemplify the power of effective brand management. The phenomenal growth of sectors such as FMCG, Home Building & Infrastructure, and Technology reflects their resilience and ability to adapt to evolving market dynamics. Notably, the Home Building & Infrastructure sector has witnessed a remarkable rise, welcoming seven new brands to the list since 2014. As we explore the ‘Brand New World,’ we are excited to celebrate the achievements and potential of these brands and their contribution to India’s economic landscape.” 

 
Said Gonzalo Brujo, Global CEO, Interbrand, “This year’s list showcases the remarkable growth and evolution of the Indian brand landscape. The significant increase in total brand value, surpassing the US$ 100 billion mark, is a commendable feat and demonstrates the strength and potential of Indian brands on a global scale. We are proud to witness the continued success and innovation of these brands, shaping the future of business in India.” 

Interbrand’s unveiling of the 2023 50 Most Valuable Indian Brands reinforces the enduring power of brands in driving economic growth and creating long-term value. With technology dominating the landscape, these brands exemplify the commitment to excellence and strategic vision that have propelled them to the forefront of India’s business landscape. 

View the full Best Indian Brands 2023 ranking here.

Contact

Neeti Nayak 

neeti.nayak@interbrand.com 

+91 8080045879 

About Interbrand

Interbrand has been a world leading brand consultancy for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.

In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Interbrand is a part of Omnicom’s Brand Consulting Group that sits in the Communications Consulting Network.

Mumbai, 25 April 2023: Interbrand, the world’s leading brand consultancy, has completed 10 years in India and has unveiled a special logo unit to mark this occasion. The theme for the year is ‘Change Creators,’ which reflects Interbrand’s belief that while it is good for brands to adapt to change, it is always better to create it.

Talking about business growth, Ashish Mishra, CEO, Interbrand India & South Asia, said “A decade back we began with a very clear purpose. To elevate the Indian brands to match global benchmarks. This was necessary not only to make them better placed for the global markets they wanted to play in, but even more critically, to safeguard their own domestic territories from the influx of global brands in their backyard. To be able to do that, we had to change the leverage of brands and branding from cosmetic to strategic. I am delighted that we have helped accelerate the shift in the way brands are appreciated as a business asset in the Indian market over time.”

Commenting on Interbrand’s India business, Gonzalo Brujó, Global CEO, Interbrand, said: “We have seen such incredible work coming out of India’s office over the last decade. Despite an extremely challenging environment for business across the world (lockdowns, war, supply chain disruptions, etc.), Interbrand India has grown an astounding 4 times while maintaining an excellent reputation as a solid partner for our clients. The last time I visited the country, I claimed India was to enter its own Decade of Possibilities. Currently, with a strong economic performance, businesses driving strategic shifts and technology advancements, I surely can confirm that India is already navigating its Decade of Possibilities.”

Interbrand has been behind some of the most iconic branding work the country has witnessed over the decade, including work done for Jio, Godrej, Britannia, Infosys, Mahindra, Nerolac and Ashok Leyland to name a few. More recently it has added some next generation icons to its list in the new decade – the Swedish origin Truecaller, Hinduja Group’s Switch Mobility – and Hero MotoCorp’s VIDA.

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“In most of these instances, we deployed brands as a tool that enables the business and culture-building efforts inside, and experience-building campaigns outside. To that extent, we now guide transformation, restructuring, people, and behaviours with management on one hand and design, communication, digital and offline exercises, with marketing and agency partners, on the other. Majority of these initiatives had traditionally been one-off acts, disjointed even in their success.” Added Ashish Mishra.

To ensure brands are seen as business assets that create business value, the consultancy launched the first edition of its landmark IP ‘Best Indian Brands’ back in 2013. Today, it is the gold-standard for league tables based on brand valuation in the country.

Through the decade, Interbrand has introduced pivotal universal thinking to India including ‘Iconic Moves’ through which it stepped up the traditional concept of Brand Positioning. Iconic Moves are defined as brand moves that exceed customer expectations and disrupt competition. They are by their very nature, rare and a one-of-a-kind action, which arise from unique conditions that lead to precocious decisions. They are not self-serving stunts, but powerful means to an end—conceived and designed to accelerate the business’s progression along its desired trajectory, seeking an alignment (or realignment) between customers, the business, and their interactions.

Today, as it celebrates its milestone year, the world’s premier Consultancy has unveiled a new concept called ‘Arenas,’ which offers a fresh perspective on conventional ‘categories’ and the competitive landscape, as we know it. In contrast to traditional strategies that define a business’ competition as those in the same category offering similar products and services, Interbrand’s ‘Arena-Thinking’ recognizes that competition can come from any category that can address the same customer needs. This approach focusses on human needs – to Play, Move, Connect, Express, Thrive, Dwell (Interbrand’s Arenas)– and explore the competitive battles at the edge of culture, business, and innovation.

Talking about what is in store for Interbrand India, Ashish, said, “We are looking at Increasing our Asia footprint, deploying Arenas as an Iconic Move for partners to create quantum growth in business value and adding specialised verticals. One of the verticals naturally emerging for us on the back of our series of projects including the branding of new teams in the IPL’S Capital’s franchise and rebranding Rajasthan Royals, is ‘Sports Branding.’ This is also a vertical well supported by our global experience including the world’s most talked about rebrand of the recent years, Juventus.”

About Interbrand

Interbrand has been a world leading brand consultancy for over 45 years, having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today. In collaboration with the world’s leading brands, Interbrand’s global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, Interbrand helps its clients strengthen their brands on an ongoing basis. This approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Interbrand is a part of the Omnicom Group (NYSE:OMC). For more information, please visit www.interbrand.com.